James Murray, the genius behind the popular Cooties PSA, teaches a class in New York City about the theory and production of viral videos. I thought this was pretty cool, so I asked him to describe the program:

“The class is a combination of theory and production. The first four weeks, I teach the students what makes a video go viral, how to write and produce professional content with the best chances of hitting online, how to turn online viral success into real world cash and opportunities, how to license videos, etc. The students bring new sketches in every week, and I choose 4 with the best chances of going viral. Then we produce the sketches, and launch them online.”