Archive for December 2007

The Year in Viral Advertising

According to the Wall Street Journal, Dove’s viral video sensation Eye of the Beholder was the top viral marketing campaign this year, with nearly 30 million views online.

The journal just published its year end ‘Best of Ads, Worst of Ads’ list and the winners also included the likes of The Simpsons, a Cadbury ad, as well as ‘K-Fed the Insurance Salesman.’ Down at the other end, some of the big losers from the past 12 months included the Aqua Teen Hunger Force movie and a snarky Dodge ad that showed a dog being electrocuted by an SUV. Check out the entire list here at the Wall Street Journal website, and to find out more about viral advertisements online, checkout Yahoo!’s own Contagious Viral Videos of the Week:

Also See:
K-Fed ‘Life Comes at You Fast’
Cadbury’s Drumming Gorilla

How does viral marketing affect you? Let me know in the comments.
-Elias, Yahoo! Video Team

Rabbit Bites and One Holiday Classic

We’ll be getting to our Fringe Fridays feature in a minute, but first I’d like to congratulate Buns and Chou Chou of Rabbit Bites for winning THE 9’s ‘Mammals of the Year Award.’ Here’s their acceptance speech:

And finally, since Christmas is just around the corner here’s a Fringe Fridays holiday classic, last year’s phenomenal Don’t Die Ding:

Happy Holidays!

-Kent, Yahoo! Video Team

The 2007 Year in Review – Which was your favorite?

In 2007, people watched 100 billion videos online, in the U.S. alone. Some became viral, spawning remakes, spoofs, and reaction videos. From Chris Cocker’s plea to the silly Dramatic Prairie Dog and the talented Filipino prisoners… they entertained, inspired, or embarrassed us. Our friends in Yahoo! News put together this video that takes a look at the best and worst videos of 2007. Read more and find links to the videosin this article.

Which 2007 Web video hit was your favorite? Vote below, and stay-tuned to Yahoo! Video, where we will be showcasing the most popular videos of 2007 for the rest of this year.



- Bethany, Yahoo! Video Team

The Videos:
- Dramatic Prairie Dog
- Miss Teen USA
- Dove: Evolution of an Ad
- Filipino Prisoners Do Thriller
- Leave Britney Alone
- Chocolate Rain
- Battle at Kruger
- Haitian UFO
- Paul Potts Sings Opera
- David Hasselhoff Drunk

Yahoo! Video Welcomes the Pit

What is The Pit? It’s the People’s Improve Theatre in New York City. They’re the folks behind the hilarious Cooties video we featured over the weekend:

They’ve uploaded eight other videos to us, including this video featuring Fred Schneider of the B-52s:

These are some seriously talented folks. If you’re in New York, you can see all kinds of live performances at their theatre. In the meantime, keep an eye on their channel for more funny.

-Kent, Yahoo! Video Team

Holiday Shopping Panic Relief

Today I revisited my annual day of horror, the one where I take a look at the calendar and realize it’s less than two weeks till my family’s Christmas celebration and I have purchased exactly zero gifts. Hopefully you don’t share my personal calendar blind spot, but if you need some help here are some video channels that might kick-start your holiday present purchasing.

Take a look at the videos from ExpoTV and in particular their Holiday Survival Guide. Of course if you’re thinking about getting something for your favorite Yahoo! Video team member, this video might be for you.

-Randall, Yahoo! Video Team

Bumbo Love

Last week the Yahoo! Video team received this sweet, autographed photo from the star of the popular Ready-Set-Bumbo videos. Check it out, it says ‘Yahoo! Video Team Rocks!’ That’s some love right there.

If you’re not familiar with the Bumbo videos, check ‘em out below. To further satisfy your Bumbo fix (and get some Bumbo shwag), check out their site at ready-set-bumbo.com.

Ready-Set-Bumbo

Ready-Set-Bumbo 2

Ready-Set-Bumbo 3

-Kent, Yahoo! Video Team